Why Benjamin Moore’s Gennex Colorant System Is a Game-Changer
In the world of paint, not all color is created equal. Benjamin Moore, a leader in premium paints, recognized this early on and made a bold decision to create its own proprietary colorant system, known as Gennex®. But why would a paint company go to such lengths to create its own colorants? The answer lies in the unparalleled quality, consistency, and performance that Gennex brings to every can of paint. Let’s dive into what makes Gennex so unique, and why it delivers value that other paint companies simply can’t match.
The Genesis of Gennex: Why Benjamin Moore Created Its Own Colorants
Most paint manufacturers rely on third-party colorants, which are universal and designed to work with multiple brands and formulations. While convenient, these colorants often contain additives and chemicals that can weaken the paint’s durability and affect its color consistency. Benjamin Moore saw this as a problem. They knew that to provide customers with the highest quality paint, they couldn’t compromise by using generic colorants.
Thus, Gennex was born. By creating their own colorant system, Benjamin Moore was able to eliminate many of the additives found in traditional colorants. This allowed them to produce a paint that not only delivered richer, more vibrant colors, but also superior durability, coverage, and longevity. The Gennex system is fully integrated with Benjamin Moore’s paint formulations, meaning the paint and colorants are designed to work in perfect harmony.
The Value of Proprietary Colorants: What It Means for the Customer
The most immediate value to the customer comes in the form of color accuracy and consistency. Because Gennex colorants are exclusive to Benjamin Moore, no other paint brand can replicate their exact colors. This means that when you select a Benjamin Moore color, you’re getting a proprietary blend of pigments that will look exactly as intended, no matter the light or surface.
Additionally, the Gennex colorant system ensures that the paint performs at its best. Without unnecessary chemicals and additives, the paint is stronger and more durable. This means fewer touch-ups, longer-lasting finishes, and better coverage, saving time and money for both professionals and DIYers alike.
Why Other Companies Can’t Match Benjamin Moore’s Colors
Because other paint companies rely on universal colorants, they simply can’t match the precision of Benjamin Moore’s colors. Universal colorants contain a mix of pigments and chemicals designed to work across multiple paint lines. This compromises color accuracy and often leads to variations in color depending on the brand or even the batch.
In contrast, Benjamin Moore’s Gennex system uses specific pigments that are custom-formulated for each paint color. These pigments are finely milled to ensure that every hue is exactly as it should be. Whether it’s a soft pastel or a bold, saturated tone, Benjamin Moore’s colors are precise and true.
The Power of Titanium: Achieving the Whitest Whites
One of the most impressive aspects of the Gennex colorant system is its ability to produce pure, bright whites. This is largely due to the use of titanium dioxide, a key ingredient in Gennex that enhances the reflective qualities of the paint. Titanium dioxide is known for its brightness and opacity, which means that Benjamin Moore can achieve incredibly crisp, clean whites that other brands struggle to replicate. Whether you’re looking for a warm white or a stark, modern white, Benjamin Moore’s formulations ensure a smooth, flawless finish that stands out.
With Gennex, Benjamin Moore’s white paints are also more resistant to yellowing over time, which is a common problem with many other brands. The absence of unnecessary additives in the Gennex formula helps maintain the paint’s clarity, ensuring that whites stay white for years to come.
Superior Color Saturation and Fade Resistance
One of the standout features of Gennex colorants is their ability to produce deep, saturated colors that resist fading. The custom pigments used in the Gennex system are formulated to maintain their intensity, even in challenging conditions like direct sunlight or high humidity.
Traditional colorants often weaken the integrity of the paint film, causing colors to fade faster. Gennex, on the other hand, strengthens the paint’s overall performance, ensuring that vibrant reds, deep blues, and rich greens stay bold and beautiful for longer. This makes Gennex an ideal choice for both interior and exterior applications, where color longevity is critical.
Conclusion: A Better Paint, A Better Experience
Benjamin Moore’s Gennex Colorant System is more than just a proprietary blend of pigments—it’s a commitment to quality. By controlling every aspect of the paint’s formulation, from the base ingredients to the colorants, Benjamin Moore ensures that its paints outperform the competition in terms of durability, color accuracy, and longevity.
Whether you’re seeking the perfect pure white, a vibrant accent wall, or a timeless neutral, the Gennex system guarantees that your color choice will remain true for years to come. For customers, this means less maintenance, better coverage, and a final result that’s nothing short of stunning. In a world where details matter, Gennex sets Benjamin Moore apart, offering unmatched quality that no other paint brand can replicate.