Advance

Your guide to Benjamin Moore Advance

Benjamin Moore Advance® is a premium interior paint designed to deliver the smooth, furniture-grade finish of traditional oil paint with the convenience of a water-based formula. Powered by the Gennex® zero-VOC colorant system, it provides excellent flow and leveling, superior durability, and a hard, long-lasting enamel finish—making it ideal for trim, doors, cabinets, and other high-use surfaces that demand a refined, professional result.

Technical Specifications

Benjamin Moore Advance® delivers smooth flow, strong leveling, and a durable enamel finish. Ideal for doors, trim, cabinets, walls, and ceilings on primed or previously painted surfaces, it provides reliable results with proper coverage, dry-time, and VOC guidelines.

Compliance & Certifications

Class A (0‐25) over non‐combustible surfaces when tested in accordance with ASTM E‐84

Water Vapor Transmission –
ASTM D1653 (method A): 2.55 perms

Refer to Benjamin Moore website to view full spec sheet

Available Sheens

Pearl

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Pearl

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When and Where to Use Advance®

Benjamin Moore Advance® is ideal for interior doors, trim, cabinets, walls, and ceilings where a smooth, durable enamel finish is essential. Designed for primed or previously painted wallboard, plaster, masonry, wood, and metal, it levels beautifully and stands up to daily wear—making it a reliable choice for both homeowners and pros seeking long-lasting, professional results.

Product Features

  • Paint coverage refers to the area a paint can cover with a single coat. It's influenced by factors like paint viscosity and the porosity of the surface. High-quality paints typically offer better coverage, reducing the need for multiple coats and saving time and effort during application.

  • Durability measures how well a paint withstands wear and tear over time. Factors such as resin quality and additives contribute to a paint's ability to resist scratches, scuffs, and fading. Durable paints are essential for high-traffic areas and exterior surfaces exposed to harsh weather conditions.

  • Washability refers to how easily paint can be cleaned without compromising its finish or color. Paints with good washability resist stains and can be cleaned with mild soap and water, making them ideal for areas prone to dirt or moisture, such as kitchens, bathrooms, and children's rooms.

  • Self-leveling paints smooth out imperfections as they dry, creating a uniform surface free of brush marks or roller streaks. This feature is particularly beneficial for achieving a professional finish on cabinets, doors, and trim where a flawless appearance is desired.

  • Low odour paints emit minimal volatile organic compounds (VOCs), reducing unpleasant odours during and after application. They are preferred for indoor painting projects, especially in residential settings where occupants may be sensitive to strong chemical odours.

  • Quick-dry paints dry to the touch within a short time after application, allowing for faster project completion and reduced downtime. This feature is beneficial for busy environments or when multiple coats are required in a short timeframe.

Surface Preparation & Application

For best results with Advance®, begin with a clean, dry, and sound surface — free of dust, grease, or loose material. Lightly sand any glossy or previously finished surfaces (220-grit or finer) to ensure proper adhesion. On bare or repaired substrates, apply a suitable primer before top-coating. Then apply Advance® with a brush, roller, or spray in temperatures between 10 °C (50 °F) and 32 °C (90 °F), and allow 4 – 6 hours to dry to the touch and ~16 hours before recoating. Expect full hardness and maximum durability after several days of cure time.