Primers
Primers are about surface control and problem-solving. They prepare the substrate so finish coats adhere properly, look uniform, and perform as intended. Different surfaces and conditions—raw drywall, stained areas, glossy finishes, masonry, or metal—require different primer functions.
Primers seal, bond, and block issues before paint ever goes on. The topcoat sets the appearance—but the primer determines whether it succeeds or fails.
Basic Sealers
Siding, trim, and doors
Multi-Purpose
Wood decks, painted pergolas, and more.
Stain Blockers
From concrete walkways to rubber pool liners
Bonding
From concrete walkways to rubber pool liners
What exterior cladding needs
Exterior surfaces such as siding and trim take the brunt of sun, rain, and temperature swings. The right coating protects the surface, moves with seasonal expansion, and holds colour over time—without cracking or peeling.
Key Features
Flexible film to handle expansion and contraction
Strong adhesion to wood, fibre cement, and previously painted surfaces
UV resistance to slow fading and chalking
Moisture resistance to shed water without trapping it
Ceilings
RECOMMENDED PRODUCTS
Sheens | Flat
Basic Sealers
Sheens | Matte, Low Sheen Eggshell, Eggshell
Starting at $109.99 / Gallon
Ultra Spec EXT
Sheens | Matte, Low Sheen Eggshell, Eggshell
Starting at $99.99 / Gallon
Regal Select
Sheens | Matte, Low Sheen Eggshell, Eggshell
Starting at $109.99 / Gallon
Element Guard
Sheens | Matte, Low Sheen Eggshell, Eggshell
Starting at $99.99 / Gallon
Ultra Spec Masonry
Sheens | Matte, Low Sheen Eggshell, Eggshell
Starting at $79.99 / Gallon
What exterior wood needs
Exterior wood is constantly exposed to sun, moisture, and movement. Stain is designed to penetrate and protect from within—controlling weathering while letting the wood expand, contract, and breathe. The level of opacity determines how much wood grain you see and how much protection you get.
Key Features
Penetrating protection that won’t peel or blister
Multiple opacities — translucent, semi-transparent, semi-solid, and solid
Oil & water-based options for different woods, conditions, and maintenance cycles
UV resistance to slow greying and fading
Breathable finish that weathers naturally over time
Walls
WL Solid
Sheens | Matte, Low Sheen Eggshell, Eggshell
Starting at $109.99 / Gallon
Multi-Purpose
RECOMMENDED PRODUCTS
Sheens | Matte, Low Sheen Eggshell, Eggshell
WL Semi-Solid
Sheens | Matte, Low Sheen Eggshell, Eggshell
Starting at $109.99 / Gallon
WL Semi-Transparent
Sheens | Matte, Low Sheen Eggshell, Eggshell
Starting at $99.99 / Gallon
WL Translucent
Sheens | Matte, Low Sheen Eggshell, Eggshell
Starting at $109.99 / Gallon
SRD Translucent
Sheens | Matte, Low Sheen Eggshell, Eggshell
Starting at $109.99 / Gallon
What demanding surfaces need
Patios, walkways, metal furniture, pool surfaces, and textured concrete face conditions standard exterior paint isn’t built for. These surfaces deal with abrasion, standing water, chemicals, heat, and heavy foot traffic—so they require purpose-built coatings designed for extreme use.
Key Features
High abrasion resistance for foot traffic and repeated use
Moisture & chemical resistance for pools, patios, and wet areas
Strong adhesion to dense, smooth, or textured substrates
Slip-resistant options where safety matters
Surface-specific performance for metal, masonry, and concrete
Floor & Patio
Sheens | Pearl, Satin, Semi-Gloss
Starting at $99.99 / Gallon
Trim & Millwork
RECOMMENDED PRODUCTS
Sheens | Pearl, Satin, Semi-Gloss
Sure-Step
Sheens | Pearl, Satin, Semi-Gloss
Starting at $105.97 / Gallon
Stain Blockers
Command
Sheens | Pearl, Satin, Semi-Gloss
Starting at $99.99 / Gallon
Floor & Patio
Sheens | Pearl, Satin, Semi-Gloss
Starting at $99.99 / Gallon
Sure-Step
Sheens | Pearl, Satin, Semi-Gloss
Starting at $105.97 / Gallon
Command
Sheens | Pearl, Satin, Semi-Gloss
Starting at $99.99 / Gallon